About Us

For more than 100 years, our mission has remained boldly alive in our name. We are Protective Life.

We will tear down the barriers that prevent so many people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of their families. This is our purpose. This will be our legacy.

Our Commitment

We are beholden to our customers for the trust they have placed in us to help secure their lives.

We are committed to providing a rewarding and lasting customer experience unlike any other. Together, we can positively impact life and foster a culture that protects tomorrow while we embrace today.

Our Mission & Values

Our mission is to help customers find the financial security they desperately need to enable them to protect tomorrow and embrace today.

At the heart of our Company’s business philosophy are four adopted values. Each equally shapes our identity and guides us in all that we do.

• Do the Right Thing
• Serve People
• Build Trust
• Simplify Everything

Our Offerings

We offer more than just products. We offer solutions to help meet the many financial challenges we all face in life.

Simplified products, valuable educational resources and over 100 years of service experience empower our customers to take charge of their lives and embrace all that the day has to offer.

Our Reputation

The strength of our promise is backed by the financial stability and long-term performance of our Company. 

Protective Life carries high ratings from independent ratings organizations who assign ratings measuring financial strength or claims-paying abilities. They consider factors, such as overall operating performance, asset quality, financial flexibility and capitalization.

Our Ratings